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More than ever, there is one thing that truly separates many brands and companies today - that one thing is STORY. It’s no longer just what people buy, it’s what they buy into. When it comes to creating powerful connections, engaging presentations and inspirational strategies, a good story can make whatever you share more impactful.
Nationally recognized storyteller, keynote speaker and author, Shane Meeker, knows the challenges that businesses and brands experience as they try to stand out in a crowded marketplace. After years of research and study in the film industry he created a way to take his favorite movies, books and TV shows and apply their story methods to the business and branding world. In fact, he often tells audiences that you can solve almost any business problem with what works in Star Wars (don’t worry, he will explain how).
Shane is a 23 year veteran at the Procter & Gamble Company where he is the Corporate Storyteller & Company Historian. Outside of P&G he has been presenting his StoryMythos content for over 13 years at hundreds of brands and conferences across the globe from Amsterdam to Australia. Shane has been a keynote speaker at great companies like Walt Disney, FedEx, Nike, Whirlpool, Ford, Starwood Hotels, USAA, Anheuser Busch, Columbia Sportswear and Exxon Mobil. He has been featured in numerous books, online articles and interviews discussing how story can be used as a strategic, inspirational and executional tool. He also teaches story as an adjunct professor at the University of Cincinnati and the Illinois Institute of Technology. He has become a keynote favorite for many of his clients who often invite him back for numerous events. His presentations include surprising insights, engaging personal stories, fun movie references and tools that everyone will remember and use long after the event ends. Audiences will leave inspired and excited to use Shane’s content right away.
Shane’s book, StoryMythos: A Movie Guide To Better Business Stories, is available on Amazon and Kindle and was rated a #1 New Release Best Seller in Business Writing and Skills. He also has a TEDx talk online about the Power of Short Stories.
In March of 2019 Shane spoke at TEDx about the Power of Short Stories - a quick 10 minute watch. Click the logo above to check it out!
A quick video sample from Marketing Innovation Day at Ford in 2017. Click to play.
A video teaser from the all day StoryMythos workshop at The Sign Museum in Cincinnati, OH - 2018.
Shane was featured in an article called "Those Best at Pitching Follow These 4 Steps" for Inc.com written by Scott Mautz - click the visual for a link to the website.
Best Selling Authors James Kouzes and Barry Posner wanted to leverage Shane's Story Framework for a course they were teaching Click the visual to download the full document. Also check out their book The Leadership Challenge.
“StoryMythos is one of a kind! Raccoons, StarWars, and Disney janitors all come together to tell the story of why Story matters. His talk is not only the most fun way to spend time in a conference room, but it is also one of the most actionable ways to better our relationships with key stakeholders and customers, by better doing the one thing that stands the test of time: telling our unique story.”
- Erika, Cardinal Health, Vice President of New Product Development