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More than ever, there is one thing that truly separates many brands and companies today - that one thing is STORY. It’s no longer just what people buy, it’s what they buy into. When it comes to creating powerful connections, engaging presentations and inspirational strategies, a good story can make whatever you share more impactful.
Nationally recognized storyteller, keynote speaker and author, Shane Meeker, knows the challenges that businesses and brands experience as they try to stand out in a crowded marketplace. After years of research and study in the film industry he created a way to take his favorite movies, books and TV shows and apply their story methods to the business and branding world. In fact, he often tells audiences that you can solve almost any business problem with what works in Star Wars (don’t worry, he will explain how).
Shane is a 25 year veteran at the Procter & Gamble Company where he is the Corporate Storyteller & Company Historian. Outside of P&G he has been presenting his StoryMythos content for over 15 years at hundreds of brands and conferences across the globe from Amsterdam to Australia. Shane has been a keynote speaker at over 200+ great companies like Walt Disney, FedEx, Nike, Whirlpool, Ford, Starwood Hotels, USAA, Anheuser Busch, Columbia Sportswear and Exxon Mobil. He has been featured in numerous books, online articles and interviews discussing how story can be used as a strategic, inspirational and executional tool. Shane regularly presents at conferences and on university campuses and is an adjunct professor at both the Chicago Illinois Institute of Technology and the University of Cincinnati. He is also part of the faculty for the Leadership and Strategic Impact program at the Tuck Executive Education program at Dartmouth. A keynote favorite for many of his clients, he is often invited back for multiple events. His presentations include surprising insights, engaging personal stories, fun movie references and tools that everyone will remember and use long after the event ends. Audiences will leave inspired and excited to use Shane’s content right away.
Shane’s book, StoryMythos: A Movie Guide To Better Business Stories, is available on Amazon and was rated a #1 New Release Best Seller in Business Writing and Skills. He also has spoken at TED about the Power of Short Stories (just go to the TED website and search for his name).
“I brought our firm’s Development, Marketing and Operations executives to Shane’s presentation for the Goering Center. Lightbulb moment! Shane’s keynote address and book inspired us to completely change the way we tell stories for our clients charitable organizations. These changes have resulted in hundreds of thousands of additional dollars being raised and thousands more people being impacted by our client’s philanthropic endeavors.”
- Jeff, President and CEO of Prolanthropy
Click the LOGO to see Shane's TEDx Talk on the Power of Short Stories!
A quick video sample from Marketing Innovation Day at Ford in 2017. Click to play.
A video teaser from the all day StoryMythos workshop.
Shane was featured in an article called "Those Best at Pitching Follow These 4 Steps" for Inc.com written by Scott Mautz - click the visual for a link to the story.
Best Selling Authors James Kouzes and Barry Posner leveraged Shane's Story Framework for a course they were teaching. Click the visual to download the full document. Also check out their best selling book, The Leadership Challenge.
“StoryMythos is one of a kind! Raccoons, StarWars, and Disney janitors all come together to tell the story of why Story matters. His talk is not only the most fun way to spend time in a conference room, but it is also one of the most actionable ways to better our relationships with key stakeholders and customers, by better doing the one thing that stands the test of time: telling our unique story.”
- Erika, Cardinal Health, Vice President of New Product Development
“Shane gave us a master class on how to use storytelling to keep our audiences engaged. We were all inspired to use his ideas and tools across our daily work and presentations. His methods will help us to better engage and inspire! Shane absolutely left us wanting more, and we will definitely have him back!
- Denise, Design Officer, 3M
“Shane’s StoryMythos course is the best material I’ve experienced since being in corporate America. Applying the resources and knowledge that Shane shared has improved me as an employee and expanded the trajectory of my career. Highly recommend to everyone, and can’t wait to take it again myself!”
- Bennet, Nike Jordan Brand Senior Product Line Manager