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Shane is a 25 year veteran at the Procter & Gamble Company where he is the P&G Corporate Storyteller & Company Historian. Early in his Industrial Design career he developed a unique way to connect his passion for movies with how to tell better business stories. After demonstrating the importance of his new approach, the company created his current position and title, and for the last 15 years he has been teaching storytelling principles and tools across all of P&G’s brands, teams and regions. His presentations are incredibly engaging and full of fun pop culture and business examples. In fact, he often reminds his audiences that,“you can solve almost any business problem with what works in Star Wars”.


Shane has also presented his storytelling content at 250+ other companies and brands around the globe. Companies like Walt Disney, Ford, Anheuser Busch, Nike, American Express, Exxon Mobil, FedEx, Lockheed Martin, US Bank and Nationwide just to name a few. Shane regularly presents at conferences and on university campuses and is an adjunct professor at the Chicago Illinois Institute of Technology and the University of Cincinnati. He is also part of the faculty for the Leadership and Strategic Impact program at the Tuck Executive Education program at Dartmouth and at the Xavier Leadership Center.


Shane’s book, StoryMythos: A Movie Guide To Better Business Stories, is available on Amazon and was rated a #1 New Release Best Seller in Business Writing and Skills. He has also presented storytelling at TEDx which you can watch HERE


Like when he was a kid, he still finds most of his inspiration from the fantastic stories of stage, page and screen. If you have any questions or are interested in having Shane present at your event please reach out to him via this site or directly at

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