“I’ve long believed – and counseled – that the best and most memorable way for us to communicate our values and learnings – is through stories.  Stories that link a principle of lasting importance to a specific event brought to life like it is a movie.  You see it, you feel it, and you don’t forget it. We don’t tell enough stories, and we don’t tell them as well as we should.

 

Shane Meeker’s book, “StoryMythos,” addresses that reality by providing an illuminating, highly engaging tutorial on how to develop strong stories. Infused with sharp and relevant examples from movies, Walt Disney and P&G, one leaves this book not only better appreciating the power of storytelling but knowing how to make it happen.”

 

- John Pepper, Former CEO of Procter & Gamble and Former Chairman of the Board The Walt Disney Company