Whether a keynote, half day or a full day workshop, I will ensure that every audience member leaves with actionable principles and tools to help create and tell better stories. Some of the content I cover includes:


  • Why do we love stories? The simple human TRUTH behind storytelling and why it's an important for every business and leader today.

  • The story building block of EMPATHY and why the best movies, leaders and brands use it as their story foundation.

  • Learning valuable story lessons from the industry of Stage, Page and Screen - why every business needs to follow the entertainment industry trends and how your favorite movies can help build better business strategies and presentations.

  • Film School 101 and the difference between your brand PLOT and your brand STORY and why the latter is where to focus - after all, there are no new plots, only new perspectives.

  • The Science of Story and how to best share data in your narrative - how Pixar, Aristotle and your favorite brands both understand the power of the “HEAD and HEART” effect.

  • Words Matter - using story principles to bring to life your brand “WHY?” and how Dumbledore, Simon Sinek, Disney and Tesla have mastered it.

  • A Story RECIPE - why creating a story is like “cooking” and the 5 key ingredients you need (along with a secret 6th - the best recipes always have a special ingredient).

  • The FUNDAMENTAL Story Structure - how to sum up every story ever told with a single sentence - one framework that “rules them all” and how to use it as a quick story template.

  • The MENTOR character - why Glinda the Good Witch and Obi Wan Kenobi are critical to your brand.

  • SEQUEL Strategy and your project pipelines - you can learn a lot from how Hollywood approaches sequels and why your brand is just like the Marvel Cinematic Universe and the Toy Story series.

  • The Story REMIX Principle - how to find great story ideas, why all the best stories are stolen (using good theft versus bad theft) and why Science Fiction movies should be a part of every company’s innovation strategy.

  • The THEME - creating a story focus, the importance of having a controlling idea and how a theme is a critical part of any TED talk (using mine as an example).

  • The Hollywood PITCH - understanding how a pitch can leave your audience wanting more, a few different techniques and why Hollywood and SharkTank both love elevators.

  • And lots more!!!


I keep it interactive throughout and my helpful storytelling principles, techniques and tools can be applied to ANY type of business and ANY business discipline.

CLICK IMAGE TO VIEW - Article from BrandChannel written by Joe Pantigoso (Senior Director, SAP) after 2016 Conference Board Presentation

"This workshop really gave me the opportunity to put my creative problem-solving hat back on and re-lit a spark in me.  I so enjoyed being able to step away from the everyday and be able to learn a new way to approach tasks at hand.  A very enriching experience, thank you so much!"

- Lindsay, Walt Disney Consumer Products


"When Meeker conducts his storytelling workshops, he instills in his audience the enthusiasm of college freshmen, and inspires them with his favorite movies.  Whether at companies or at conferences or universities, Meeker holds his audience spell-bound through a combination of expertise, passion and audience participation."

- excerpt from book Creating Breakthrough Products, 2nd Edition by Jonathan Cagan and Craig M. Vogel


“It was such a treat to have Shane at the Ross School of Business!  Not only was the content of his presentation extremely useful, Shane was an incredibly engaging presenter.  He boils down so much storytelling expertise into key takeaways and frameworks, it’s impossible to walk away not feeling excited and prepared to integrate storytelling into the business world.”

- Ava, University of Michigan MBA Candidate, President of Design+Business Club, Storylab Leader


“Shane has an uncanny ability to engage with his audience by drawing them into his “story” - whether through movie references or brand examples, he keeps your attention and leaves you wanting more!”

- Shawnee, Givaudan Manager of HR Analytics & Business Process


Shane Meeker, and his 'StoryMythos' framework, is both energizing and transformational.  Throughout the course of his keynote address to our entire Brand Building team, he challenged our mindset, inspired our soul, and motivated our hearts.  We have stories to tell, so why are we letting them stagnate in the dark?  Shane shines a bright light into a world of 'what could be' and points the way for us to take our own, personal hero's journey."

- Dave, Centene, EVP Business Integration and CMO


“Shane has led a permanent shift in the way to innovate brands and offerings through the power of story.”

- Greg, Worthington Industries, Director of New Product Development

Shane's Story content is featured in the book Creating Breakthrough Products by Cagan & Vogel - check it out by clicking on the book!

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Podcast featuring Scott Mautz, author of Find the Fire and Shane Meeker, author of StoryMythos. Click the visual to listen..


Cincinnati, Ohio

cell 513-237-9581



© 2008 by StoryMythos